Simplifying Business Strategies

Long-Term Orientation HofstedeLong-Term Orientation Hofstede: Defined

What is the Hofstede Long-Term Orientation?

Hofstede’s Long-term Orientation is a cultural dimension that measures how societies deal with the concept of time.

It’s based on two different orientations: short-term orientation (focus on immediate gratification) and long-term orientation (focus on future rewards).

Cultures that score high on this dimension tend to value persistence, forward planning, and perseverance. While those who score low tend to focus more on tradition, respect for the past, and fulfilling social obligations.

This dimension is crucial in understanding cross-cultural differences and can help individuals navigate with ease in diverse settings.

Differences Between Short-Term Orientation vs. Long-Term Orientation

Traits for Long-Term Orientation:

When it comes to achieving long-term success, having certain traits can be incredibly beneficial. One key trait is patience.

Those who are able to wait for the right moment instead of rushing are more likely to make solid, well-thought-out choices that lead to success. Additionally, perseverance is essential.

Inevitably, there will be obstacles and setbacks along the way, but those who are determined to keep pushing forward are more likely to overcome them and reach their goals. Another important trait is adaptability.

The world is constantly changing, and those who can adapt and evolve with it are more likely to stay relevant and successful in the long run. Finally, strong self-discipline is crucial.

Traits of Short-Term Orientation:

Short-term orientation is a characteristic that is based on immediate gratification and instant results. Traits of short-term orientation include a focus on the present moment and the pursuit of pleasure, with little or no regard for the consequences of our actions.

This type of person is often impulsive and seeks instant gratification without thinking much about the future. They like to live life on the edge and take risks that can provide instant rewards.

However, people with short-term orientation also tend to struggle with long-term planning and goal-setting.


As evidenced by the research into Hofstede’s Long Term Orientation Theory, there is a lot to be aware of when leading or getting involved in international long-term projects.

It may be beneficial for any manager to become familiar with these cultural value systems and consider how people from different backgrounds may approach a given circumstance.

Ultimately, by taking the time to review this timely and applicable information, managers will be much more well-versed in orienting their teams for success on extended projects.

With knowledge and experience under your belt, Hofstede’s Long-Term Orientation can help you lead your team confidently toward success on any upcoming project!

To learn more about Long Term Orientation, Hofstede Cultural Dimensional Model, and other strategic models and tools, contact Strategy Capostone today!