Simplifying Business Strategies

sales enablement planSales Enablement Plan

A well-defined sales enablement plan is the vehicle that drives you toward your shared destination of success. It provides the tools, resources, and guidance needed to transform your salespeople into a cohesive, knowledgeable force. Without a plan, your team is like a ship drifting at sea – waves of challenges and obstacles will buffet you this way and that.

Sales enablement; the term alone can spark ambitious thoughts and dreams of opportunity. It represents a catalyst, a way to empower your entire sales organization – from representatives to leadership – to achieve new heights together. But with a purposeful sales enablement strategy in place, you have a compass and rudder steering you assuredly towards calmer waters and bountiful rewards.

In this blog post, we will take a deeper look at what precisely a sales enablement plan entails and why it is so critically important for any organization. We will also outline ten key steps you can follow to develop and implement your own empowering sales enablement plan.

What’s a Sales Enablement Plan?

Sales enablement is an essential process that companies use to support their sales teams and equip them with the tools and knowledge they need to be successful. Essentially, sales enablement involves creating a comprehensive plan that includes everything from marketing collateral to training and ongoing support.

The ultimate goal is to ensure that salespeople can provide top-quality service to customers and meet their business objectives. At its core, sales enablement is all about aligning the sales and marketing departments and creating a culture of collaboration and teamwork.

By doing so, businesses can increase both the efficiency and effectiveness of their sales and marketing teams and drive higher revenue growth.

What is a Sales Enablement Strategy?

A sales enablement strategy is an essential tool for businesses looking to stay ahead of the curve in today’s hyper-competitive marketplace. By providing sales leaders and teams with the training, tools, and resources they need to succeed, this approach focuses on empowering them to make informed decisions through each phase of the sales process.

A good sales enablement strategy goes beyond superficial sales training to deliver scalable solutions that address each team member’s unique strengths and weaknesses. In doing so, businesses can boost sales performance, streamline communication, and build a more cohesive and productive workforce.

Ultimately, investing in a comprehensive sales enablement strategy is a smart choice for companies looking to grow and thrive in today’s challenging business landscape.

Importance of Sales Enablement Strategies

Sales enablement is becoming increasingly important as businesses aim to improve their sales performance. In today’s fast-paced marketplace, it’s more important than ever to have efficient and effective sales processes in place.

Sales enablement strategies can include everything from providing the necessary training and resources to sales teams to developing tailored marketing and sales content. The ultimate goal of an effective sales enablement strategy is to improve sales productivity and efficiency, ultimately leading to increased revenue and growth.

With the right mix of tools, skills, and processes, sales teams can be empowered to engage better with customers and close deals more successfully. As competition in the market continues to grow, Sales enablement strategies have emerged as a vital tool to help businesses stay ahead of the curve and meet their sales goals.

Sales Enablement Plan in 10 Steps

1: Create a Clear Structure

Creating a clear and structured sales enablement strategy is key to driving growth and success in any business. A well-designed and winning sales enablement strategy will enhance your team’s selling capabilities and improve efficiency, ultimately increasing revenue.

While it may seem daunting to establish a comprehensive plan, it’s important to approach the process with intentionality and focus. By aligning your organization’s goals and priorities with your sales enablement strategy, you can build a strong foundation for future success.

Whether it’s streamlining your sales processes or investing in technology solutions, taking the time to design and implement a thoughtful sales enablement strategy will undoubtedly pay dividends in the long run.

2: Make a Sales Enablement Charter

Sales enablement is a critical function that directly impacts a company’s bottom line. Creating a sales enablement charter helps organizations align their sales support strategies, tools, and processes with overall business objectives.

To create an effective charter, companies need to collaborate with their team to identify gaps in their current sales processes and what resources they need to maximize their productivity. The charter should encompass sales training, marketing materials, case studies, customer testimonials, and the support tools needed to leverage each of these categories.

By creating a sales enablement charter, companies can scale their sales enablement strategies, track their progress, and continuously deliver better results. This document serves as a roadmap for how businesses retain and grow their customer base through effective sales enablement content and support.

3: Prepare and Consult a Customer-centric Sales Strategy 

Sales is an ever-evolving field that requires businesses to stay up-to-date with the latest trends and best practices to stay relevant and competitive. One of the key strategies to achieve sales success is to develop a customer-centric sales enablement program that meets the needs of the modern buyer.

By focusing on the customer’s needs and preferences, companies can better understand their target audience and create content and tools that will help their sales team successfully close deals.

Additionally, consulting with experts in sales enablement can provide valuable insights and guidance for creating a successful strategy. With the right approach, businesses can empower their sales teams to achieve their goals and provide a top-notch customer experience.

4: Align your Sales Enablement Strategy

A well-aligned sales enablement strategy can be the key to unlocking new levels of success for your business. In today’s fast-paced market, companies need to be more strategic than ever when it comes to driving sales and revenue growth.

By ensuring that your sales enablement strategy is in sync with your overall business goals, you can create a seamless framework that empowers your sales team to meet and exceed their targets. But how do you align your sales enablement strategy in the first place?

It starts with a thorough understanding of your business objectives, as well as a comprehensive knowledge of your customer’s needs and pain points. Only by analyzing these factors and incorporating them into your sales enablement efforts can you truly achieve the kind of alignment that drives bottom-line results.

5: Understand how Sales Enablement Strategy Impacts the Customer

Sales enablement strategy is a crucial aspect of any business in today’s competitive market. It has a direct impact on the customer journey, shaping their overall experience with a product or service. Effective sales enablement strategies ensure that the sales team is equipped with the tools, knowledge, and skills needed to engage with customers at every touchpoint.

This not only leads to increased sales but also enhanced customer satisfaction and loyalty. A well-executed sales enablement strategy empowers sales reps to understand better the customer’s pain points, needs, and objectives.

By addressing these areas, they can provide tailored solutions that meet the customer’s unique requirements. Ultimately, a successful sales enablement strategy goes beyond sales numbers; it creates a customer-centric approach to business that delivers results for both the customer and the company.

6: Know what Content Should be in your Sales Playbook

Your playbook can make or break your sales team’s success. A well-made playbook provides your sales team with clear direction, effective sales techniques, and strategies to use in any scenario. It is the ultimate guide to closing deals and ensuring your team is targeting the right customers with the right message.

However, not all sales playbooks are created equal. As a manager or sales rep, it’s important to ensure your team’s playbook is comprehensive and includes all the essential elements your team needs to be successful.

This includes everything from identifying ideal customers and effective sales scripts to handling objections and negotiating deals. In short, a great sales playbook is the key to unlocking your sales team’s full potential.

7: Define Sales Enablement for all Roles 

To achieve success in sales, it is crucial to have a clear understanding of sales enablement. By definition, sales enablement refers to the processes, tools, and resources that support sales teams in closing more deals.

However, it is essential to note that the concept of sales enablement is not limited to just the sales team. All roles within the organization should have a solid grasp of how sales enablement works and how it can be leveraged to achieve company goals.

Whether it’s marketing, product development, or customer service, understanding sales enablement is essential for anyone looking to contribute to the success of the business. Ultimately, a company that values and implements a robust sales enablement strategy across all roles will have a stronger, more effective sales team and a better chance at achieving long-term success.

8: Empower Valuable Conversations

In today’s world, conversations are happening left, right and center. However, not all of these discussions are valuable or lead to meaningful connections. That’s why it’s more important than ever to empower valuable conversations. We all have stories to tell, experiences to share, and perspectives to offer.

When we take the time to listen, understand, and empathize with others, we not only build stronger relationships but also open ourselves up to new ideas and perspectives. Empowering valuable conversations means creating a space where everyone’s voice is heard and respected.

So, let’s start by listening more, asking open-ended questions, and challenging our assumptions. When we do so, we can create a powerful, connected, and vibrant community.

9: Build out an Intentional Tech Stack

Building an intentional tech stack may seem like a daunting task, but it can hugely benefit your company in the long run.

By carefully selecting the software, tools, and platforms that you use and properly integrating them, you’ll be able to streamline your workflows, eliminate redundancies, and ultimately boost productivity. However, building an intentional tech stack requires thorough research and planning to ensure that you’re investing in the right tools.

It’s essential to consider factors like compatibility, scalability, and cost when making your decisions. But, once you establish a well-rounded tech stack, you’ll be able to serve your customers better and stay ahead of the game in a constantly evolving digital landscape.

10: Measure the Outputs of your Strategy

Measuring the outputs of your sales enablement strategy is a crucial step in determining its success. By tracking and analyzing data such as sales performance, customer engagement, and employee feedback, you can gain valuable insights into how well your strategy is working and make necessary adjustments.

Without proper measurement, it may be challenging to determine which parts of your sales enablement strategy are working and which are not. So, if you want to ensure that your sales enablement services team is consistently performing at their best, it’s important to regularly evaluate the outputs of your strategy.

Effective Sales Enablement Strategies

Training and Coaching for Sales Reps

Successful sales enablement requires the right people, processes, and tools. One of the most crucial elements is a well-trained and coached sales team. By investing in your sales reps’ development, you strengthen their skills and knowledge, which translates into more sales opportunities and closed deals.

With proper training and coaching, sales reps may be able to navigate the sales enablement plan, hampering their ability to deliver a seamless customer experience. With a trained and coached team, sales reps can maximize the value of sales enablement plans, driving revenue and growth for your business.

So, if you want to set your organization up for sales enablement success, prioritize training and coaching for your sales reps as part of your sales enablement strategy.

Content Creation and Management

When it comes to ensuring that your sales team is equipped with the tools and knowledge they need to close deals, content creation, and management a crucial components of any effective sales enablement plan.

By carefully curating and organizing a library of resources that address your customers’ pain points and provide clear solutions, you can empower your team to have more impactful conversations and drive more significant revenue for your business.

From case studies to whitepapers and webinar recordings to product demos, the possibilities for content creation are nearly endless – and with the right content management system in place, you can ensure that your sales team is always able to access the resources they need when they need them. So, if you’re serious about optimizing your sales enablement plan, investing in content creation and management is a must.

Sales Process Technology and Tools

Sales enablement plans have become an increasingly important aspect of modern business strategy. Companies of all sizes and industries are investing in technology and tools to streamline their sales processes and boost their bottom line.

By leveraging the right sales enablement software and process technology solutions, sales teams can more easily identify and engage with high-value prospects, close deals faster, and ultimately drive more revenue.

From CRM systems and marketing automation platforms to data analytics and AI-powered tools, the sales enablement technology landscape is vast and evolving rapidly. Successful companies understand the value of staying current with the latest sales process technology and are investing in the best tools to empower their teams.

Cross-Departmental Collaboration

Cross-departmental collaboration is essential for any company to succeed, especially when it comes to implementing a sales enablement plan.

Sales enablement aims to provide sales teams with the resources they need to be successful, and this requires input from various departments, from marketing to product development.

When different marketing and sales teams work together, they can identify gaps in the sales process, develop targeted training programs, and create content that speaks to customers’ needs.

Collaboration also helps ensure that everyone is aligned around a common goal and that the sales team has all the tools they need to close deals and drive revenue. Without cross-departmental collaboration, a sales enablement plan may fall short of expectations and fail to deliver the desired results.

Implementing Sales Enablement Plans: Tips

Setting Clear Goals

Developing a comprehensive sales enablement plan can be a game-changer for your business, but it’s important to set clear goals first.

After all, a plan without a goal is like a ship without a crew – it might move, but it’s unlikely to get anywhere specific. Setting clear goals for your sales enablement plan can help you identify precisely what you’re trying to achieve and what steps you’ll need to take to get there.

By doing so, you increase your chances of success and make it easier to measure your progress along the way. So, if you’re serious about boosting your sales and enhancing your sales enablement team’s performance, make sure you take the time to set clear, achievable goals for your sales enablement plan.

Involving Stakeholders

Successful sales enablement plans involve many stakeholders, each with a unique perspective on the company’s sales goals. From sales representatives to marketing teams, the insight and experience of these stakeholders can make all the difference in crafting a plan that supports everyone’s needs.

When stakeholders are involved in the creation and implementation of a sales enablement plan, they are more likely to feel invested in its success and, therefore, more likely to contribute to its success.

This collaboration fosters a team-oriented work environment that prioritizes open communication and alignment toward achieving shared objectives.

Ultimately, involving stakeholders in a sales enablement plan sets the foundation for a more effective and efficient sales and marketing team that can successfully meet and exceed its goals.

Regular Evaluation and Improvement

Effective sales enablement is essential for any business that wants to stay competitive and achieve success in the modern marketplace. However, simply creating a sales enablement plan is not enough.

To truly maximize the potential of your sales team and drive growth, it is imperative to evaluate and improve your plan regularly. This means assessing the effectiveness of your tactics, identifying areas for improvement, and making adjustments accordingly.

By taking this proactive approach to sales enablement, you can stay on top of industry trends and leverage the latest tools and technologies to achieve better results and ultimately drive revenue.

Regular evaluation and improvement of your sales enablement plan is crucial for any business that wants to outperform the competition and achieve long-term success.


By creating a comprehensive, thoughtful sales enablement plan, you’re taking the first step to transform your sales organization into one that is confident, prepared, and ready to take on the market.

With an improved and detailed process in place, sales professionals in your organization will be better able to measure its impact against expectations and goal setting.

Furthermore, an empowered sales force is a motivated one – one that can capitalize on every opportunity by utilizing valuable resources and insights acquired through a rigorous and intentional training program.

Take charge of your team’s success with a focused monthly review – this way, you’ll have the information necessary to make efficient decisions about personnel changes or updates to payment plans.

Organizations that commit to providing their teams with periodic skill assessment opportunities and training courses equipped with essential sales tactics tend to experience greater returns in miles traveled.

Be bold, act decisively, and create fundamental transformation for your people – they need dynamic leaders who are willing to take up the role of guiding them toward success!

To learn more about building a sales enablement plan and other business strategies, contact Strategy Capstone today!